Experts on Longevity Trends and The Business Impact of the Silver Economy
Since 1960, global life expectancy has increased by more than 20 years
People are not just living longer—they are staying healthier, spending differently, and redefining the later stages of life.
In 2025, the global 60plus population will surpass 1 billion, accounting for 13% of the world's total population
This figure has nearly doubled since 2000 and is projected to reach 2 billion (20%+ of the global population) by 2050, affecting consumer behaviour, industries, and economic structures
The Silver Economy is now a growing multi-trillion-dollar market opportunity
The increasing demand for products and services designed for older adults is a major driver of innovation across key industries.
Insights
Discover how a demographic shift is transforming the world

The Rapid Growth of the 60 plus Population: A Historic Demographic Shift
The Rapid Growth of the 60 plus Population: A Historic Demographic ShiftThe global population aged 60 and older exceeds 1 billion, making up 13% of the world’s total population. This number has doubled since the year 2000 and is expected to reach 2 billion in 2050....

How Baby Boomers Are Driving the Rise of the Silver Economy
For generations, retirement was primarily about financial security. Our grandparents often asked, “Will I have enough to live comfortably?” Once their pensions and savings were sorted, retirement became a period of rest and simplicity. But things have changed. Baby...
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About me – Pedro Ros
I research and publish on longevity trends and the Silver Economy, focusing on defining, sizing, and analysing this growing market to provide data-driven insights on its economic impact.

The Silver Economy is transforming industries—if you want to understand and engage with this market, let’s connect.
Reach me at [email protected]
Contact me: [email protected]
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