Privacy Policy

At Silver Economy Limited (trading as SilverEconomy.com) (“we”, “our”, or “us”), your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services (the “Services”).

Who we are:

Silver Economy Ltd is a company registered in England and Wales under company number 14896909, with our registered office at 20 Wenlock Road, London, England, N1 7GU. We are the data controller for the purposes of UK data protection law.

We are registered with the United Kingdom’s Information Commissioner’s Office (ICO) under registration number ZC032954.

Please read this Privacy Policy carefully. By using our website, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect two types of information:

a) Personal Information

When you interact with our site, you may voluntarily provide us with information such as:

Your name
Contact details (business email address, telephone number, job title)
Organisation name and details
Any information you provide when filling out forms, registering for an account, subscribing to our newsletter, or purchasing our market research products

b) Non-Personal Information

We may automatically collect information about your visit to our site through cookies and analytics tools, including:

IP address and referring URLs
Browser type and device information
Pages visited and time spent on the site

2. Lawful Basis for Processing Your Personal Data

Under UK data protection law, we must have a lawful basis for processing your personal data. The lawful basis we rely on depends on how and why we use your information:

a) Legitimate Interests (Article 6(1)(f) UK GDPR)

We rely on legitimate interests as our lawful basis for:

Processing business contact information to maintain customer relationships and business contacts
Sending marketing communications about our market research products and services to business contacts
Improving our website and services through analytics
Preventing fraud and ensuring network security

Legitimate Interests Assessment: We have conducted a legitimate interest’s assessment and determined that processing business contact data for these purposes is necessary for our business operations, represents minimal privacy impact (as individuals reasonably expect us to contact them in a business context), and our interests are not overridden by your rights and freedoms. Business contacts can reasonably expect to be contacted about relevant market research products and industry insights related to their professional interests.

b) Consent (Article 6(1)(a) UK GDPR)

We rely on your explicit consent when:

You subscribe to our newsletter or marketing communications (where required by law)
You provide consent for specific uses of your data
You consent to cookies beyond strictly necessary cookies

c) Contract (Article 6(1)(b) UK GDPR)

We process your personal data when necessary to:

Fulfil orders for market research products you have purchased
Provide customer support and services you have requested
Process payments and deliver products to you

d) Legal Obligation (Article 6(1)(c) UK GDPR)

We process your personal data when necessary to comply with legal obligations, such as:

Tax and accounting requirements
Responding to lawful requests from authorities
Compliance with Companies House filing requirements

3. How We Use Your Information

We use the information we collect for the following purposes, in accordance with the lawful bases described in Section 1A:

To provide, operate, and maintain our website and services (Contract, Legitimate Interests)
To process your orders for market research products and deliver purchased content (Contract)
To communicate with you about your orders, account, and customer service enquiries (Contract, Legitimate Interests)
To send you marketing communications, newsletters, and updates about our market research products and services (Legitimate Interests, Consent where required)
To inform you about new market research reports, industry insights, and services that may be of interest to your business (Legitimate Interests)
To maintain and develop business relationships with customers and prospective customers (Legitimate Interests)
To personalise your experience on our site (Legitimate Interests, Consent)
To analyse how users interact with the website and improve our content and services (Legitimate Interests)
To prevent fraud, ensure security, and protect our legal rights (Legitimate Interests)
To comply with legal obligations (Legal Obligation)

Your Right to Object: You have an absolute right to object to direct marketing at any time. You can opt out of marketing communications by clicking the unsubscribe link in any marketing email, updating your preferences in your account, or contacting us directly.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our Site. Cookies are small files placed on your device that help us analyse web traffic and remember your preferences.

You can control cookie settings through your browser. However, disabling cookies may affect your ability to use certain features of our Site.

5. Third-Party Services

We may use third-party services such as analytics providers, payment processors, and email marketing platforms. These third parties may collect information about your use of our Site. We assess that such third parties comply with data protection laws and have appropriate safeguards in place.

6. Sharing of Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

We may share your information in the following limited circumstances:

Service Providers: With trusted third-party service providers who assist us in operating our website, conducting our business, or providing services to you (such as payment processors, email marketing platforms, website hosting providers, and analytics services). These providers are bound by confidentiality obligations and data processing agreements and may only use your information to perform services on our behalf.
Business Transfers: If we are involved in a merger, acquisition, or sale of assets, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership or use of your personal information.
Legal Requirements: When legally required or when we believe in good faith that disclosure is necessary to comply with a legal obligation, court order, or government request; to protect our legal rights or property; to investigate suspected fraud or violations of our Terms and Conditions; or to protect the safety of any person.
With Your Consent: With your explicit consent for any other purpose not covered above.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law.

Retention Periods:

Customer Account Data: For the duration of your account plus 7 years after account closure (to meet tax and legal obligations)
Transaction Records: 7 years after the transaction (to meet tax and accounting requirements)
Marketing Data: Until you object to marketing or withdraw consent, or until we no longer have a legitimate interest
Website Analytics Data: Typically 14 months, in line with standard analytics retention practices

You may request deletion of your data at any time by contacting us (see Section 8 for your rights). When we delete personal data, we will do so securely to prevent unauthorised recovery.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Your Data Rights

Under UK data protection law (UK GDPR and Data Protection Act 2018), you have the following rights:

a) Right of Access: The right to obtain confirmation that we process your personal data and to request a copy of the personal data we hold about you.

b) Right to Rectification: The right to request correction of inaccurate or incomplete personal data we hold about you.

c) Right to Erasure (also known as the ‘right to be forgotten’): The right to request deletion of your personal data in certain circumstances, such as when:

The data is no longer necessary for the purposes for which it was collected
You withdraw consent (where consent was the lawful basis)
You object to processing based on legitimate interests and there are no overriding legitimate grounds
The data has been unlawfully processed

d) Right to Restriction of Processing: The right to request that we temporarily limit the processing of your personal data in certain circumstances.

e) Right to Object: The right to object at any time to processing of your personal data where we rely on legitimate interests as our lawful basis. This includes an absolute right to object to direct marketing at any time.

f) Rights Related to Automated Decision-Making: The right not to be subject to decisions based solely on automated processing that produce legal effects or similarly significantly affect you (we do not currently conduct such automated decision-making).

How to Exercise Your Rights:

To exercise any of these rights, please contact us using the details in Section 13. We will respond to your request within one month, though we may extend this by a further two months for complex requests. We may need to verify your identity before fulfilling certain requests.

If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection supervisory authority:

Information Commissioner’s Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Telephone: 0303 123 1113
Website: https://ico.org.uk

10. Children’s Privacy

Our Site is not intended for children under the age of 16, and we do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information.

11. International Transfers

Our servers and some of our service providers may be located outside the United Kingdom. If you are accessing our site from the UK or European Economic Area (EEA), please be aware that your personal data may be transferred to, stored in, and processed in countries outside the UK/EEA.

When we transfer your personal data internationally, we ensure appropriate safeguards are in place to protect your data in accordance with UK data protection law. These safeguards include:

Transferring data only to countries that the UK Government has determined provide an adequate level of data protection
Using Standard Contractual Clauses (also known as Model Clauses) approved by the UK Information Commissioner’s Office
Ensuring service providers are certified under recognised data protection frameworks

If you would like more information about the safeguards we have in place for international transfers, please contact us using the details in Section 12.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. If we make material changes that significantly affect your rights or how we use your personal data, we will notify you by:

Posting a prominent notice on our website
Sending you an email notification (if we have your email address)
Updating the ‘Last Updated’ date at the bottom of this policy

Continued use of our Services after changes indicates your acceptance of the revised Privacy Policy. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

Effective Date: 25th March 2025
Last Updated: 3rd November 2025

13. Contact Us

If you have any questions or concerns about this Privacy Policy, our data practices, or wish to exercise your data protection rights, please contact us via pedro.ros@silvereconomy.com

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