For many years, retirement was mainly about financial security. Our grandparents often asked themselves, “Will I have enough to live comfortably?” Once they had their pensions and savings in place, retirement became a time to relax and enjoy life’s simple pleasures.
However, things have evolved. Baby boomers—those born between 1946 and 1964—are living longer, staying healthier, and entering retirement with different priorities.
While financial stability remains crucial, two other factors have gained equal importance: health and purpose.
Financial Stability: Still Important, But Not Enough
Traditional pensions are becoming less common, complicating retirement planning. With longer life expectancies, baby boomers need their savings to last 20–30 years. Financial planning is now seen as a way to enable a richer, more fulfilling life rather than just a means of survival.
Health: The Priority That Cannot Be Ignored
Unlike earlier generations, baby boomers take a proactive approach to health.
Preventive healthcare, fitness, and nutrition have become top priorities. Advancements in medicine help people manage chronic conditions and maintain an active lifestyle. Aging is no longer seen as a decline—boomers expect to stay independent and vital well into their 70s and 80s.
Finding Purpose & Engagement: More Than Just Leisure
Many individuals continue working in some form, whether through consulting, part-time jobs, or entrepreneurship. Volunteer work and social activities add a layer of meaning beyond financial achievements. Lifelong learning, travel, and hobbies are now essential parts of later life.
Baby boomers are not just looking to fill their time—they seek to make it meaningful.
The Rise of the Silver Economy
This demographic shift and lifestyle evolution are creating entirely new markets in:
Financial Services
Retirement planning, wealth management, insurance.
Living Solutions & Mobility
Housing, mobility and smart homes.
Health & Wellness
Longevity care, fitness and mental well-being.
Technology
AgeTech and digital health.
Leisure & Travel
Experiences and lifelong learning.
We refer to this emerging economic force as The Silver Economy—a market propelled by longer, healthier, and more engaged lives. And it is just beginning to unfold.