Experts on Longevity Trends and The Business Impact of the Silver Generation

Since 1960, global life expectancy has increased by more than 20 years

People are not just living longer—they are staying healthier, spending differently, and redefining the later stages of life.

In 2025, the global 60-plus population will reach 1.2 billion, accounting for 15% of the world's total population

This figure has nearly doubled since 2000 and is projected to reach 2 billion (20%+ of the global population) by 2050, affecting consumer behaviour, industries, and economic structures.

The Silver Economy Market is now a $4.2 trillion growing opportunity

The increasing demand for products and services designed for older adults is a major driver of innovation across key industries.

The Silver Economy Market Report 2025

The Silver Economy Market Report 2025 is available now.

It is the first report that establishes the size of the Silver Economy Market, covering the four sectors of Health & Wellness, Living Solutions & Mobility, Financial Services and Leisure, Travel & Education.

Read the Report description and highlights.

Insights

Discover how a demographic shift is transforming the world

Silver Economy Trends in 2026

Silver Economy Trends in 2026In 2026, the Silver Economy is focusing on integration rather than isolation. Older adults (aged 60+) already make up 15% of the global population, are growing over...

The Silver Economy: In Brief

The Silver Economy In BriefThe Silver Economy is emerging as one of the defining economic forces of the 21st century. It refers to the economic opportunities generated by the growing demographic of older adults, typically those aged 60 and over : the Silver...