What we do

We analyse demographic and economic trends for the 60+ population globally and by country, and turn this into structured, usable market intelligence for companies, investors and policymakers.

Research and reports

We publish paid reports that size and structure the market by sector and geography, combining benchmark data, spending patterns and clear explanations rather than just statistics:

Silver Economy Markets Report: the 60+ economy across 64 segments, valued at US$4.5 trillion in 2026 and growing at 6.7% CAGR (2026-31) in real-terms (excluding inflation)

AgeTech Market Report 2026: the fastest-growing market we track, at 10.4% annually

Speaking and Commentary

We speak at international events on longevity and the business impact of ageing. Pedro Ros delivered “Silver Economy: The Longevity Market Opportunity” at the Longevity World Forum 2026 in Madrid amongst other events, and Deutsche Bank featured our analysis in its What Next series: “What if ageing is actually a growth story?” We have also contributed to the launch of HelpAge India’s Institute for Longevity and Ageing Research (ILAR) in Delhi.

Available for keynotes, panels, briefings and media commentary – contact us to discuss.

How organisations use our work

Organisations use our research to support growth plans, build business cases and align teams around a shared, evidence-based view of who older consumers are and where the main opportunities lie.

Why work with us

We are a small, independent team focused only on ageing and the Silver Economy, combining demographic rigour with clear, practical insights designed for decision-makers rather than academic audiences.

Experts on Longevity Trends and The Business Impact of the Silver Economy

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