AgeTech is

Growth and Innovation

 

AgeTech is technology built for people aged 60 and over, and for the families and professionals who support them. It covers health wearables, smart-home safety, later-life finance, online learning and more. Demand is guaranteed by demographics: people aged 60+ are 15% of the world’s population today, growing three times faster then the global population. The key question is who wins the customers.

 

Our AgeTech 2026 report sizes the global market at US$286 billion in 2026, across 13 segments within five of our Silver Economy Markets.

Turbocharged growth

AgeTech is growing at 10.4% a year in real terms through 2031, more than double the 4.7% growth in 60+ consumer spending. Growth is not evenly spread, though. Four segments are growing at 15-17% a year: Cognitive Health & Brain Engagement (17.0%), Smart Home & Ambient Assisted Living (16.5%), AgeFinTech (15.5%) and Senior Financial Fraud Protection (15.0%).
 

These four have something in common. Each one stops an expensive problem before it happens: memory decline, falls at home, financial scams. Bigger established segments such as Sensory Health, Online Learning and Mobility Aids still have the most spend, but the fastest-growth is on prevention.

Two approaches to the same market

Our analysis splits AgeTech into two business models with very different economics.

Technology Products (US$140.9bn in 2026): sensors, wearables, telehealth platforms, robotics, AgeFinTech apps. They cost a lot to develop and go out of date quickly, but they can scale fast across countries once they work.

Technology Enhanced Services (US$145.5bn in 2026): online learning, cognitive health, fraud protection and similar. Customers stay longer, because leaving means giving up a whole service, not just a gadget. The trade-off is more competition from established non-tech providers upgrading what they already do.

So the useful question is not “is this AgeTech?” but “which model is it?” The answer decides how a product or service is funded, priced and grown.
 


AI is accelerating innovation

 

AI is showing up across the market. Hearing aids that adjust themselves. Care systems that spot problems before they become emergencies. Fraud tools that pause suspicious payments. Learning apps that adapt as you use them.
The common thread: the technology no longer waits for something to go wrong. It acts first. That is what customers are increasingly paying for.

 

Outlook


Demand is no longer in doubt. A key question is which segments, in which regions, capture the next five years of growth. Our AgeTech 2026 report maps that opportunity across all 13 segments and both business models.

 

Read about the full AgeTech 2026 report and secure your copy.